What is copywriting and why is it so important?

What is copywriting and why is it so important?

When you speak to a Web Developer it’s only a matter of minutes before the phrase copywriting comes up. It’s at that point that your mind automatically starts racing about all manner of legal procedures and copyrights that you may have to get in place to publish your site online. Don’t worry though, that’s a common misconception.

What’s a Copywriter?

A Copywriter is just a name for someone who specialises in writing text for websites. That’s it, nothing legal based, just a writer who is on hand so that you have some engaging content to put on your beautifully crafted new site.


Do They Learn About My Business?

Absolutely! Every seasoned Copywriter will discuss the unique aspects of your business, either with the Web Developer or directly with you, to make sure they capture the essence of what you’re doing. By understanding what makes your business special they will be able to create some text that will allow your business to stand out from the crowd. They’ll start with some initial thoughts and notes from yourself, return a draft for your consideration, and then take it from there. It’s a natural process where you can feed in your ideas and thoughts at anytime so don’t be afraid to get involved.


Where Does SEO Come In?

If you haven’t heard of it, SEO stands for Search Engine Optimisation and is the process of getting your website to appear higher up the Google rankings. It relies on embedding commonly searched phrases into the text in a way that doesn’t compromise the readability. A good Copywriter will research the relevant SEO keywords and take on board your suggestions, and then create some text that flows naturally.


How Do They Get Me Sales?

Copywriters specialise in creating Calls To Action (CTAs). These are the classics like “buy now”, “add to cart”, and anything else you need. Whilst anyone can insert these phrases and buttons into a homepage, a Copywriter will find the ideal choice of words and perfect placement that will resonate with your target market.


How Do They Work With The Web Developer?

Your Copywriter does more than just write some text and click send. They work with your web developer to create the site map and overall layout of the site. This is essential for getting the browsing experience optimised because without any input into the number and type of pages, they won’t have the creative flexibility to create text that is going to improve your engagement, sales, and conversions. Feel free to spell out the specific pages you need included and your Copywriter will use that as a foundation to build on.


Where Do I Find One?

Copywriters are available through a number of different channels. Many Web Developers have one they trust and have been working with for years, and at Pronto we are no different. Teaming up with an established pairing is a safe way to make sure you aren’t chasing multiple contacts when all you want is a site that looks great, reads great, and is finished on time.


The next time you hear “Copywriter” don’t fear, at Pronto we have everything covered!

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