How to make your website work for you !

When it comes to growing your business there is nothing as important as making sure that you have an effective online presence that showcases what you do better than the rest of the competition. Once you have a website planned out and ready to go there are plenty of little touches and features you can add here and there to take it to the next level.

To give you a better idea of where you need to be focusing your energy take a look at the Pronto Hit List below!

Keep Things Secure

In an age where the world is online like never before your potential clients and customers are becoming increasingly discerning when it comes to web security. By investing in an SSL certificate you can show savvy browsers that you are taking their security seriously by encrypting all information sent between the web browser and the web server. Perfect for the peace of mind that they are dealing with someone who will be careful with their information.

Do You Like Money?

This is a great way we broach the issue of PayPal when we’re designing a site. It’s a simple matter of fact question that brings you back to the basics of why you’re in business. By adding PayPal transactions to your site you can go global with the click of a button. By removing all the difficulty that comes with accepting payments from oversees, and also giving you access to super easy to use invoicing software, PayPal is a must-have for any aspiring business.

Earn Their Trust

Consumers are looking for names that they can trust. Low prices and excellent service are one thing, but if you have a spate of poor or indifferent reviews then that can kill your business before it even gets off the ground. We always recommend working towards several relevant accreditations and trust marks that fit within the remit of your niche. Trust pilot and Feefo are two of the most popular, so why not check them out today and see what you need to do to be able to add them to your site!

A Picture Is Worth A Thousand Words

Never has a truer word been said, and it’s the same with the online world. By showcasing what you do in a couple of eye-catching images on your homepage you can boost your engagement and establish a connection with browsers the instant they make their way onto your site. Keep them up to date, and keep them relevant. If you follow these two simple maxims then you’ll be headed in the right direction in no time at all.

Offers. Offers. Offers.

Everyone loves a bargain, and the online shopper is no different. When it comes to catching their eye make sure to have a couple of big hitting offers highly visible on your site. You could have special offers for Xmas, Halloween, Valentine’s Day, the list is endless. Keep them up to date and add a little bit of seasonal artwork on an accompanying banner. Then you can avoid being the digital equivalent of those high street stores that have closing down sales all year round that after a while shoppers simply ignore! Spend the time creating offers that will entice your customers and they’ll spend their time and money exactly how you want them to.